Get in Touch

What small business needs to know about digital marketing!

Whether your business is large or small, there’s no denying digital technology is vital to business, and it’s important to make it work for you. In the current business environment it’s essential to have a clear digital marketing strategy if you want to consolidate and grow your company.

Every business needs a digital roadmap to benefit from all the internet has to offer. Sadly, if you’ve invested in a website or social media presence without plan in place, your business is at risk since the lack of a formal plan has implications:

  • identifying and capitalising on opportunities is harder;
  • when your business is difficult to find, capital and revenue is at risk; and
  • when every dollar counts, you’re leaving a gap for competitors to capitalise on.

How to get ahead of your competitors

A well-researched digital strategy will assist you to reach people who are genuinely interested in your business services. And because we can identify and target customers with incredible accuracy, a digital strategy will help you to reach them efficiently, by using data on their online behaviour and habits. This knowledge is a huge advantage in an era where more people than ever look online for goods and services before they purchase anything.

Monitor and measure your success

Dux Digital is a growing business too so we understand that everyone needs a return on investment. Our digital marketing consultants work with you to put mechanisms in place to track and manage the effectiveness of your strategy. Because we can analyse the data we keep on top of things and can tweak or even change direction if necessary.

We have the knowledge and technology to monitor and manage every aspect of your digital activities, ensuring time and investment is optimised. We keep check on statistics such as bounce rates, landing and exit pages and rankings on Google to support you to meet your goals. Our mission is to ensure your online presence is working to your advantage.

Digital marketing is a multifaceted approach to business

Digital marketing is complex. It’s more than a just having a website a social media presence, a blog or SEO. All of these things are important, but they must be optimised and integrated into a holistic plan to be effective. This is why having a digital marketing specialist on-board and working with you makes good economic sense. You may know your business better than anyone else, but we know how to make you stand out from the crowd, and in these challenging times, that’s a real commercial advantage.

It’s time to talk to Dux Digital

There’s no time like the present – talk to us about how you can utilise our digital know how. We are online marketing specialists so our approach is to optimise your digital footprint so that you reach more people who are actively seeking the product or services you offer.

At Dux Digital we are dedicated to assisting you to reach your business goals. We take the time to explain the big picture, and how all the various elements, content and tactics come together to form a strategic plan that will pay dividends.