Link Juice is a commonly used term that describes how a website can use Search Engine Optimisation (SEO) to maximise the amount of positive ranking factors that a link may pass from one page to the next generated from internal or external links.
These links improve your sites reputation and because ranking is cumulative, its one of the most important factors in determining how your sites search ranks on popular search engines like Google or Yahoo.
Simply put, each page of your website can influence how your website is ranked by a search engine. This ranking capacity is governed by link metrics associated with individual pages. Because every web page has its own link metric, the ‘Page Rank’ of every page can combine to determine just how much Link Juice any one web page can flow or pass to another.
Links can be harvested from the web through direct and indirect actions. Including:
The link equity that passes from these sites to your site is the link juice, and is also rated depending on the calibre of the sites which link to you.
Effective transfers derives from pages that have:
Ineffective transference to your site comes from pages with:
Link building strategies that work
At Dux Digital, we believe each site is different so therefore each strategy will be different. Even so, there are some housekeeping tips that should always be done first like finding and removing low quality links.
With nearly two decades of experience, our Perth team of SEO experts know Search Engine Marketing inside out. We specialise in helping businesses that are looking to step into digital for the first time or are active online but are not getting desired results.