What is Social Media Advertising?

Social Media Advertising is what it says on the tin… the ability to place your ads on social networks such as Facebook, Instagram and LinkedIn. Each social media platform allows you to create highly targeted ads that offer a very high ROI. This helps businesses find new customers by using an individuals own shared information to create an audience for your ads. It differs from SEM/PPC in that it proactively targets users based on their interests rather than their search terms.

 

Why you need Social Media Advertising?

Social Media Advertising offers Perth businesses the ability to gain almost instant traction with their ads. With people spending more and more time on their mobile devices and in turn their social networks, this digital marketing tool gives you unprecedented access to a captive audience.

The benefits are:

Highly targeted
The ability to target your ads by gender, age, marital status, education, profession, geo-location, interests and more means that you can be assured your ads are only being seen by people who are likely to be interested in your product or service. This means a high number of conversions and low wastage of your valuable marketing dollars.

Immediate returns
Unlike other forms of marketing, Social Media Advertising can deliver an almost instant return. The moment you switch on your ads they start appearing and people start clicking. This is great for businesses that need immediate return or have a product or service that is time sensitive.

Mobile dominance
Take a look around you next time you’re at a café, or a sporting event, most people will be glued to their mobile phone screen. As mobile usage continues to grow, social media advertising gives you the ability to advertise to people on the medium they use the most. Whether they are relaxing at night on the couch or catching a train to work you can advertise to people when they are at their most receptive.

Brand exposure
Because you target people based on their interests, Social Media Advertising gives you to the ability to advertise to people who match your perfect target audience but may not yet know about you. As a cost effective means of placing advertising you can afford for your ads to be seen frequently by a large number of people.

 

How Dux Digital can help you Social Media Advertising campaign

Our team of digital experts has over 19 years of experience and as pioneers of Social Media Advertising in Perth we know the ins and outs of this constantly evolving digital marketing tool.

By living and breathing our value of pursuing growth and learning we ensure every member of our team is up-to-date with the latest tips and techniques. Our team sits exams from the social networks plus our own internal training systems ensure they remain the best in Perth.

Our Social Media Advertising campaigns are built on a foundation of:

Technical excellence
We live and breath social media advertising, we know when to run an ad, when to adjust a budget, and how to tweak the targeting. But more than that, it’s the little things we do like structuring the campaigns correctly and making sure they feed into Google Analytics so they can be fully review and reported on.

Constant innovation
Facebook’s own motto is to “move fast and break things”… This translates to an ever-changing set of advertising tools. Their constant innovation can be challenging for most to keep abreast of, but our team knows the ins and outs of every different ad type and know which one will suit your campaign the best. Need more likes? Need leads? Want brand exposure? We know which ad type works and more importantly which one won’t.

Engaging ads
Technical excellence and a deep product understanding are all very well and good, but if your ads don’t engage your audience there is no point. With our years of experience and creative flair we know the headlines that will catch an eye, the images that will generate clicks and even the colours that evoke and emotional response.

Review, adjust and report
We are data driven so we love nothing more than diving deep into data to see why an ad is performing and how we can make it better. We’re constantly tweaking our ads to ensure they always perform at their peak. And, with our custom reporting platform we love to show you the fruits of our labour.