SEO – all you need to know

SEO explained simply

If you’re in business, it’s probable you’re regularly bombarded with emails from companies that say they guarantee your business a position in a top spot on Google within one month.  Lots of these emails are spam (unsolicited messages sent over the Internet, typically to a large number of users, for the purposes of advertising, phishing or spreading malware) and they’re easy to spot and discard.

There are other emails that appear more genuine.  They’re more sophisticated, often saying they’ve been watching your website and noticed that there’s room for improvement, and guess what, they also guarantee to you get onto the first page.  The reality is these emails are also spam.  They’re generated en-masse in the hope of catching someone.  Let’s take a look at SEO what it means, how it works and what you get for your money.

SEO explained simply

Search Engine Optimisation or SEO is a mechanism for companies with an internet presence to improve their searchability and ranking through the use of keywords, link building and relevant content.  Sounds simple, but it’s actually a complex process that works best when handled by an experienced local agency.  It’s important that the agency you choose has local knowledge, the expertise to avoid being penalised by Google and the ability to generate real (measurable) results for your business.

When it sounds too good to be true it probably is

If you do actually read the emails, you’ll realise that most of these offers come from overseas agencies. These companies may appear to make a compelling case, and the price is amazing, BUT it’s worth remembering that with rock bottom prices there’s real risk. The truth is it’s much harder, and a great deal more expensive to rebuild your web presences once you’ve been penalised by Google.  Sadly the customer pays the ultimate price when an inexperienced SEO agency gets it wrong.

Why outsourcing SEO functions offshore could be a bad move.

Let’s start with the basics.  Without personalised contact, it’s hard to verify and evaluate an offshore providers experience, success rate and the technology they use. If the company is operating in a different time zone, it may be difficult to contact them at a time that’s convenient to you.  Lastly and importantly, you could be hiring someone who relies on obsolete or ineffective SEO practices and has no true understanding of the local market.

Buy local

It’s a great strategy for getting the freshest fruit and veg and if you’re serious about promoting your business effectively, it’s also a great strategy for sourcing professional SEO services.  Here are our top reasons for using a Perth based agency for SEO.

Local knowledge – people reach for their phones to find local services and things that they want fast. Using local online directories saves time by narrowing the search to a target area.  Working with SEO specialists with local market knowledge, who can boost your rankings across different platforms, vastly improves your chances of being in the top search results, allowing you to convert clicks into sales.

Strategy vs random – A good local agency does so much more than identifying a few keywords. They’re trained specialists who’ll work with you to develop a customised marketing strategy that’s tailored for your business by people who understands your industry. You get a team of professionals who use proven SEO tactics and strategies to get the best results for your business.

Powerful content – Badly written content which is overstuffed with keywords can damage your standing with Google and affect your website ranking. This is important because Google represents 94.03% of the online search engine market share. A poorly performing website is bad for business which is why choosing a local SEO agency, where your content is written by a professional copywriter makes good economic sense. A good copy writer will ensure your content is easy to read, compelling and accentuates your relevant selling points while keeping within SEO guidelines.

Market knowledge – it’s easy to underestimate the importance of solid local knowledge about the Perth marketplace. You instinctively recognise a syndicated blog which has been written for say the Melbourne or Sydney markets and posted by a local business. Somehow it just doesn’t resonate, it seems inauthentic and importantly, it doesn’t work. A Perth based SEO agency offers strong local insight and can help you to pinpoint your message and maintain a professional interface.

Reputation – if you have invested thousands of dollars on a visually appealing and technically sophisticated website which showcases your business, its products and services in its best light, why would you risk all you’ve invested by trusting your SEO to an agency who doesn’t have a track record in working in your market? Reputable Perth SEO companies have access to the latest technology and resources to analyse data from many sources.

Trustworthy links – Link building focusses on creating links that ensure your business is showing up at the right time and in the right places. An inexperienced SEO agency will use techniques that are contrary to the search engine’s terms of service which often results in a site being banned from the search engine and affiliate sites.

An experienced local SEO agency will have the contacts, resources and knowhow to boost your exposure in the right places.  They can help you to publish content on an influential website, improve ranking with keywords and cleaning up low-quality links.  These are the things which boost organic search engine results meaning you show up in your target audience.

Don’t waste your money on a low performing service

Sayings like “you get what you pay for” and “time is money” still apply even in the highly technical world of SEO.   Using an experienced local agency pays dividends because they have the practical knowledge to develop or interpret your marketing strategy and ensure only quality content, link building, and communication is published on your site.

Budgeting for a best-practice agency can actually save you money in the longer term, plus you will see the results in real time through your analytics.  At Dux Digital, we focus on building relationships with our clients and invest time in getting to know and understand their business.  This allows us develop SEO that meets all the compliance requirements and resonates with your customers.  Talk to us about how to avoid harmful, outdated SEO practices – and how we can work with you to avoid risking Google penalties.

Take home messages

  • Never confuse low cost with value for money.
  • Informed local knowledge is invaluable.