When building your website it can be tempting to choose a premade template. These are cheap and can be up and running in as little as a few hours. But, before you click “Pay Now”, take some time to consider whether this is the right option for your brand. Choosing a custom built website over a template has numerous advantages.
Create a Website Which is Truly Unique
For a brand to truly stand out, it needs to have its own identity. This is difficult to achieve when you are using the same template as your competitors. Remember, your website is an extension of your business, and often the first impression your potential customers have.
Think about how you want to present your brand, and whether having the same layout, graphics and font as someone else reflects the authenticity of your business.
Get the Functionality you Need Now, and in the Future
Website templates are often very limited in terms of functionality. Those additional extras you might need such as ecommerce, blogs and plugins may not be readily available.
A custom website design can grow with your business, and gives you more flexibility to expand your services into the future.
Have Access to Support When You Need It
When you hire a professional to create your website, you will have access to ongoing support. Many template creators are based internationally with differing time zones, but a Perth web design company will work at the same time as you do.
These out of the box, one size fits all templates generally come with limited support, and if you experience any errors or broken code it can be difficult to rectify.
Give Your Website a Professional Finish
Building trust with your customers starts with a professional website, and templates can often look messy and homemade. A web designer will spend the time brainstorming your ideas, and implement them into an easy to navigate design which is made with your clients in mind.
Your website needs to update seamlessly whenever necessary, ensuring it is as secure as possible. Templates can quickly become outdated, and security errors look anything but professional!
Learn the Tricks of the Trade
When having a custom website designed, you will have the experience and know how of someone in the field. A marketing agency can provide you with not only a unique and professional design, but all those little extras which will make you stand out.
Finding a company with knowledge of design, SEO (search engine optimisation), branding, and social media will give you access to a full service. A good agency will teach you how to best present yourself online, and do the hard work for you. This is the type of insider knowledge you won’t find when you DIY a website template.
The Wrap Up
When it comes to building a website, price shouldn’t be the only factor which influences your decision. A quality design, done right the first time can give your brand the best chance of success in a competitive online environment.
Dux Digital is a digital marketing agency located in Perth, WA and are experts in design, marketing, and SEO. If you would like to take your business to the next level, our boutique services can help you to achieve the results you are looking for. With 20 years of experience, our passionate team are dedicated to supporting the success of our clients.