Put your customers first and the traffic will follow.
Who says our approach works? Google.
When Google ranks your site, they rank it the way a prospective customer would. And what do customers want? They want to be informed. They want to be engaged.
This is why up to 45% of natural, organic website traffic comes from content and engagement.
And that’s why our approach to SEO revolves around engaging content. Backlinks are important, but we focus on the ranking factors that deliver results. People like it. Google likes it. And it works.
High quality, not high word counts
It’s no secret that high-quality content works. Google has been telling us for years. But high-quality content doesn’t mean content for content’s sake.
The key is creating useful, insightful content that people want to read, watch or share. It doesn’t mean 1,500 words of blurbage.
Easier said than done. And it takes hard work. But like any worthwhile endeavour, the hard work of content-driven SEO pays off in the long term.
SEO, or search engine optimisation, is how we increase the quantity and quality of traffic to your website by improving your rankings in search engine results. More high-quality traffic means more qualified enquiries.
With SEO, you’re playing the long game. You might enjoy some quick wins, say in the first six months, but we’re really thinking long term. It’s about building and sustaining momentum, which calls for consistent hard work.
Backlinks are still important, but they aren’t the be-all and end-all. Quality content is more important than backlinks, which is why we focus on engaging content. It isn’t as easy, but the long-term rewards are far greater.