Put your customers first and the traffic will follow.

We’re a user-first SEO agency based in Perth.

When Google ranks your site, it ranks it the way a prospective customer would. And what do customers want? They want to be informed. They want to be engaged.

This is why up to 45% of natural, organic website traffic comes from content and engagement. User experience is one of the most important things when it comes to ranking in Google, so we’ve made it core to our SEO approach.

And that approach revolves around creating engaging content. Backlinks are important, but we focus on the ranking factors that deliver results: Content. Website experience. Engaging users.

People like it. Google likes it. And it works.

Our approach to SEO? High quality, not high word counts.

It’s no secret that high-quality content works. Google has been telling us for years. But high-quality content doesn’t mean content for content’s sake.

The key is creating useful, insightful content that people want to read, watch or share. It doesn’t mean 1,500 words of blurbage.

Easier said than done. And it takes hard work. But like any worthwhile endeavour, the hard work of content-driven SEO pays off in the long term.


What exactly is SEO?

SEO, or search engine optimisation, is how we increase the quantity and quality of traffic to your website by improving your rankings in search engine results. Our SEO marketing services ensure that you are driving the right traffic to your site. More high-quality traffic means more qualified enquiries.

When should you use SEO?

SEO is for everyone. Each and every company can benefit from search engine marketing, whether you’re a business, not-for-profit, charity, or even a government organisation. SEO ensures that your website gets seen, rather than hidden pages deep into Google.

With SEO, you’re playing the long game. You might enjoy some quick wins, say in the first six months, but we’re really thinking long term. It’s about building and sustaining momentum, which calls for consistent hard work.

What about backlinks?

Backlinks are still important, but they aren’t the be-all and end-all. Quality SEO content is more important to search engines than backlinks, which is why we focus on creating engaging content. It isn’t as easy, but the long-term rewards are far greater.