The Brighter Connections team are a group of passionate, empathetic professionals, focused on providing the right support for those living with disabilities and delays.
We collaborated with the team to develop a greater understanding of who the visitors would be, what struggles they might have, and how we could connect with them in a meaningful way.
What was our mission?
In collaboration with Brighter Connections’ founder Petrina and the rest of the team, our mission was to establish an immediate connection to visitors and provide a simple experience to get in touch.
The website needed to empower people to find relevant information and spark a conversation with the Brighter Connections team.
How we went about it
We workshopped the content architecture in a digestible, meaningful format to ensure that we kept the users engaged. This was achieved by introducing a key information block on each page that summarised the three main points for quick reading.
Our aim was to inject personality and playfulness to the website. Through exploration of imagery, colours and textures, we introduced a new logo, engaging illustrations, patterns, and a suite of pleasant images to connect with visitors.
To wrap up
Brighter Connections offer flexible and family-focused services that deliver the right support at the right time for children, young people, and their families. To deliver the best website possible for Brighter Connections, we conducted accessibility checks and site-wide HTML validation, ensuring it met the latest web standards, and curated an excellent Google PageSpeed.
Brighter Connections was a fantastic project to be a part of and we look forward to seeing how their business expands and grows with the help of their new website.