What did we do for WA Wildlife?
We initially helped with creating a templated website to help them move from Native ARC to the new WA Wildlife name. However, the team were not satisfied with the outcome, and we collectively agreed to make a new site our first pro bono offering.
Branding
Took the fundamentals from their rebrand, and extrapolated that out to a new digital look and feel, along with some bespoke hand drawn graphics.
Donations
Ensured there was a clear path for users to find the Donation function, and ensured it integrated with their existing PayPal solution.
Fleixibility
Built their WordPress instance to allow them full control over content, while at the same time allowing for optimised development opportunities down the track.
What was the initial brief from WA Wildlife?
Core project goals came through clear in the brief -
- With the creation of their new Hospital, WA Wildlife needed a website that accurately reflected their ongoing expansion and their new facilities.
- Being short on time and often in high-pressure situations, they needed a website that was easy to update, with a user-friendly CMS and overall website setup.
- They wanted to dispel the idea that they’re government-run and push that they are a not-for-profit that relies on public and corporate donations for support.
- There was also the need for there to be an easy-to-access page for those who had found an injured animal and needed help.
What are some project outcome highlights?
Project highlights include -
- We added a clear ‘Donate’ button in the nav that also stuck at the bottom of the page on Mobile, to ensure that its importance was front and centre.
- We supported with copy to put “not-for-profit” at the centre, and convey the importance of donations.
- We also created a page called “Found an injured animal?” that sat prominently in the nav, and took the user to a page that provided guidance on how people could help different sick or injured native animals.
- The WordPress CMS was designed to be easy to navigate, with clear post-types and areas where new content such as new team members could be added easily and efficiently.
Testimonial - Dean Huxley
Since the website went live, we've had 2,600+ volunteer applications and over $300k in donations directly from the site. So overall, HUGE IMPACT FOR US!!!!!!!! 😊
Testimonial - Justin Greenwood
The moment we met with Dean and the team at the facilities in Bibra Lake, we knew that a templated website wouldn't do justice to how much care and effort goes in the work at WA Wildlife. It was a privilege for our team to build them something unique, that's also provided them with a lot of ongoing value too.
Talk to us Looking to do good, better?
Does your “good” mean more enrolments, or bookings, or donations? Time for a new website? Support with marketing ideas? Better fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.