What did we do for Luma?
Our work with Luma was more than just a project – it was a shared mission by our team to amplify the work that they do.
Alongside the nominations received, Luma eventually took out “Best in Show: Accessibility 2024” which is great recognition of all the hard work our 3 teams put into this project.
New identity
We delivered the new website using their new name and new branding, which was incredibly detailed and thoughtful as a document.
Online Learning
Introduced an online learning function, that allowed their users to take part in courses which helped guide them in their health journey.
WordPress
Built their CMS around their specific needs, to ensure content was quick and efficient for their team.
What was the initial brief from Luma?
Three core project goals came through clear in the brief -
- “Women’s Health and Family Services” had been working with Wunderman Thompson on creating a new name and and brand identity as Luma.
- They needed to take that work and refresh and modernise their website, while adding key new features around courses and resources.
- Key wins for the project would include improved site performance, optimised SEO, and additional features for Accessibility making it usable for even more of their target audience.
What are some project outcome highlights?
Project highlights include -
- A new WordPress instance that integrated with LearnDash, allowing them to provide Online Courses that went above and beyond PDFs/emails.
- Optimising their Donation function through Gravity Forms and Stripe, which reduced barriers to giving and allowed users to decide if it was a one off or a monthly commitment.
- The introduction of a Health & Wellbeing Hub which helped pull together key information for the different services Luma provides, in a clean and easy to navigate manner.
Testimonial - Huyen Tran
The website looks fantastic, and we are confident that it will significantly contribute to enhancing our online presence and user experience. We thank you for your professionalism and dedication demonstrated throughout this project. We look forward to seeing the positive impact the new website will have on our organisation.
Testimonial - Barry Marelli
Working alongside Sarah Allen and Luma, has honestly been a career highlight and a project that the whole team at Dux are incredibly proud of outcomes wise. While external recognition isn't essential, winning an award for Best in Show: Accessibility, was a bonus acknowledgement for our collective teams.
Talk to us Looking to do good, better?
Does your “good” mean more enrolments, or bookings, or donations? Time for a new website? Support with marketing ideas? Better fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.