A reinvigorated, user-friendly website that connects young Australians with mental health support.

Redesigning hope

We partnered with Youth Focus to create a reinvigorated, user-friendly website that connects young Australians with mental health support, streamlines access to services, and amplifies the organisation’s vital mission.

In coming to Dux, Youth Focus’s goal was to create a dynamic, user-centred platform that better serves those needing access to support and resources.

The web brief

• Create a flexible, user-friendly WordPress CMS that allows the Youth Focus team to publish, update, and reorganise content quickly, empowering them to proactively meet the needs of their users.
• Align the website’s sitemap and IA to reflect comprehensive user journey data and personas.
• Evolve the existing Youth Focus brand to reflect this new digital environment.

The solution

• A brand evolution that captures the warmth, empathy, and professionalism at the heart of Youth Focus’s work.
• A new IA and navigation to reflect specific user journeys that allow for unique needs, resources and end results.
• A tailored WordPress CMS with custom blocks, role-based permissions, and reusable components, enabling Youth Focus staff to create and maintain pages, resources, news, and events quickly, while preserving brand consistency, accessibility, and performance.