How do we do social ads? Strategically.
Be smart about social
Social can be highly effective. But before a Facebook, Instagram or LinkedIn campaign can be effective, you need to know what effect you’re after.
So, before we do anything, we’ll sit down with you and get strategic. About your customers. About your short-term goals. About your long-term business objectives. About if, and how, social can help you get there.
We may say ‘no thanks’ to your money
Social ads are the best. Except when they’re not. And that’s the thing: social advertising may not be the best use of your marketing budget.
If it isn’t, we’ll tell you. We’ll explain why. And we’ll tell you how, in your shoes, we’d spend your budget instead. That’s how we do business. Honestly and transparently.
On the other hand, if we discuss your goals and, between us, decide social is the way to achieve them, then we’ve got you covered. Facebook. Instagram. LinkedIn. From strategy to campaign management to ongoing optimisation.
It could be, but it’s important to remember it’s just one of many digital marketing options. Unless we’re sure Facebook, Instagram or LinkedIn ads will generate the engagement and interest you want, we recommend saving your money. And blushes. Nobody likes a campaign that doesn’t deliver.
They can be if you don’t think things through. Again, it comes down to what you want to achieve and where social campaigns fit into your broader digital marketing drive. Without a clear idea of your goals – without a strategy – you can’t achieve them. That’s when social gets wasteful and expensive.
You can use social media ads for everything, from generating qualified traffic and new leads, through to building brand awareness. This is why it’s important to have a bigger digital and brand strategy. We can help with that.