Should you use Google Ads? Let’s find out.
We’re good. Really, very good
We know our stuff when it comes to helping enterprises large and small attract and keep new patrons using Google Ads (formerly Google Adwords). In fact, we’re Google Partners. This, along with our track record and case studies, proves that we know our stuff. And that we’ll do our stuff ethically.
That last bit is important. Google Ads, Google Shopping, Dynamic Search, display and retargeting campaigns aren’t for everyone. If they’re not right for you, if you can save your budget or use it more effectively, we’ll say.
Google Ads in a nutshell
Google Ads are online ads that you can use to target people who are searching for products or services like yours, all with a bid and a click.
While Google Ads enables you to do all sorts of clever stuff like remarketing, the more you do, the more complex and technical it gets.
But that’s why we’re here – to navigate the Google Ads minefield for you, so you don’t take a wrong turn.
You’ll find Google Ads all over the internet, but most obviously at the top of Google’s search results. We bid and pay for your ads to be displayed when someone searches for a given word or phrase (an impression) or when someone clicks on your ad. Hence the term pay-per-click (PPC) advertising.
Google Ads is a smart way to boost traffic, leads and sales, fast. We might use Google Ads for a campaign. Or to plug gaps in your organic traffic. Or for remarketing and reconnecting with customers. It all depends on your goals.
There are different types of Google Ads and several factors influence whether your ad appears and, if so, where it’s ranked. You might want to try remarketing, display ads or search ads.
The most important factors are your bid – the price you’re willing to pay to display your ad – and the relevance of your ad’s copy to the search terms you bid for.
It can be if you don’t have a strategy. When you work with our digital agency, we’ll collaborate to build a strategy that makes your budget go further, driving the cost of every lead down and the return on your Google Ads investment up.
While you’ll see instant results with Google Ads, it isn’t a magic bullet. It needs to work as part of a broader, long-term strategy. But, yes, Google Ads’ flexibility often makes it a good option. If it’s not, we’ll tell you – it all depends on what you want to achieve.