Medical & Healthcare Marketing

Looking to drive online bookings, grow your practice and serve the community? We specialise in marketing for the healthcare and medical industry. Book your free strategy session today.
A dentist smiling, getting ready to check her patients teeth.
Maximise your marketing efforts

Reach patients when they need you most

We believe that your marketing efforts and website must go hand in hand. Our in-house digital marketing specialists work closely to create bespoke marketing strategies that drive consistent, long-term growth.

Our services

How we help

  • SEO for Healthcare Providers

    Search Engine Optimisation (SEO) is more than just keywords. We help your site rank for useful, user-aligned content that drives leads while putting your customers’ needs front and centre.
  • Social Media Ads that make a difference

    Go where your customers are, Facebook, Instagram, TikTok, LinkedIn… We craft high-converting social media campaigns that meet your audience where they spend their time.
  • Healthcare-specific Google Ads that make you easier to find

    We help you get your business in front of more people with Google Ads for healthcare professionals that boost traffic, drive leads, and support you on your mission.
  • Generative Engine Optimisation (GEO) for Healthcare

    With more people seeking healthcare information through Generative Search (AI, ChatGPT, etc.), our GEO services will enhance your website content, ensuring visibility in these new search methods.
Maximise your marketing efforts

AHPRA and AMA compliant

Navigating health advertising regulations can be complex, but staying compliant is essential to maintaining credibility and avoiding penalties. Our content specialists take the stress out of content creation, ensuring your website delivers accurate, patient-friendly, evidence-based information that aligns with AHPRA and AMA guidelines.

Not a writer? Not to worry! We craft compelling, trustworthy content that educates and reassures patients—so you can focus on providing exceptional care while we handle the words.

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  • 43%
    Search impression share
  • 22%
    Site Health Improvement
  • 29%
    Increase in website users
  • 21%
    Social Engagement Increase
FEATURES

Features crafted to solve unique healthcare problems

  • APHRA & AMA compliant

    We understand AHPRA and AMA requirements for healthcare content. Our creative team crafts engaging, compliant copy that aligns with your values while meeting legal, professional, and ethical obligations.
  • Stand out from the crowd

    Healthcare is a busy market. We support your business to grow with a strategic medical website design that stands out and builds brand awareness while showcasing your expertise, engaging patients, and positioning you as a leader in your chosen industry.
  • Attract more clients

    Having a website is one thing, but actually driving people there is something else entirely. We help you attract more clients with data-driven medical SEO services and strategies, a clever Google ads campaign, and social media ads that target the right customers.
  • Approachable language

    To be truly helpful, your website needs to make sense. We create content for your site and advertising that’s clear and easy to understand, which makes it easy for potential customers to find the information and services they need.
  • Easy to book

    Making the booking experience easy is the best way to help boost customer engagement. We build your medical website design so it’s easy to use, easy to navigate, and even easier for new and existing customers to call or book appointments.
  • Accessible to all

    A good medical web page design is accessible to anyone searching for your services. All our websites for healthcare providers are built to comply with WCAG 2.1 standards and are updated as the standards evolve.
  • Be Secure

    As a healthcare provider, there’s more at stake than booking details. You’re dealing with sensitive personal information. We deploy robust data protection measures to ensure your data is safe with us.
  • Continuity of care

    Website solutions for healthcare specialists are just the start. Our goal is to support you on your growth journey, and help to drive your branding and digital direction for the long term, evolving our service as your needs change.
Our clients

Who we’ve helped

Drive website bookings

Get busy with online bookings

Get busy with online bookings and make appointment scheduling effortless for your team and your patients. No more buried emails or harried phone calls—our websites integrate seamlessly with your preferred online booking system, ensuring a smooth, hassle-free process.

With automated scheduling, real-time availability, and user-friendly navigation, patients can book appointments anytime, increasing convenience and reducing administrative workload. Let your website work for you so you can focus on delivering quality care.

Who we help

Industries we work with 

  • Medical practices

    GPs are some of the most in-demand doctors in the state. People are looking for a doctor who’s nearby and available. We support you with a comprehensive medical website design that engages and captures their interest and attention with a seamless booking process.
  • Dentistry and orthodontics

    Dentistry and orthodontics may not immediately come to mind as dynamic marketing fields, but effective marketing is essential in these industries. We specialise in creating campaigns that drive growth, support your business, and position your clinic as the top choice for patients.
  • Specialist clinics

    It’s not only general practitioners who need an online presence; specialists do, too. Patients often research specialist clinics after referrals to ensure they choose the right provider. We help you establish a compelling online presence that showcases your expertise and gives patients confidence in their choices.
  • Physiotherapy

    We elevate your online marketing to expand your reach, enabling you to care for more patients. Our intelligent marketing campaigns generate leads and increase bookings for your physiotherapy clinic. Additionally, we design user-friendly websites that simplify the consultation booking process, enhancing patient engagement and satisfaction.
  • Chiropractors, osteopathy, and myotherapy

    Many individuals experience aches, pains, and mobility issues but are uncertain about the appropriate specialist to consult. We assist you in clearly showcasing your services, demonstrating how you can help, and building trust so patients feel confident entrusting their health to you.
  • National Disability Insurance Scheme (NDIS)

    The NDIS has been pivotal in allowing people with disability to access the necessary funding to support them in living their lives. We partner with NDIS providers to help you build a more engaging online presence, reach more customers, and provide vital services to those needing them.
Our Process

How we get started

  • Contact Us

    Reach out via our website or phone to schedule your complimentary strategy session, initiating our journey to enhance your online presence.
  • Initial Consultation

    Engage in a detailed discussion to understand your practice’s goals, target audience, and current digital footprint, allowing us to tailor our approach.
  • Proposal and Agreement

    Receive a customised proposal outlining recommended services, timelines, and costs. Upon agreement, we’ll formalize our partnership to commence work.
  • Onboarding and Planning

    Complete our onboarding process, including gathering necessary information and access. We’ll develop a strategic plan aligning with your objectives.
  • Digital Marketing Strategy Implementation

    Deploy targeted SEO, Google Ads, and social media campaigns to increase your online visibility and attract more patients.
  • Content Creation

    Develop engaging, patient-friendly content that showcases your expertise and adheres to industry regulations, building trust with your audience.
  • Review and Optimisation

    Monitor performance metrics, provide regular reports, and continually make data-driven adjustments to enhance results.
  • Ongoing Support and Growth

    Offer continuous support, updates, and strategic advice to adapt to evolving market trends, ensuring sustained growth for your practice.
Our team

The team behind the brand

Our team of digital marketing specialists, content creators, and web developers collaborates to deliver tailored, AHPRA and AMA-compliant solutions, positioning your practice as a trusted leader in the medical community.
  • Omar Pabuaya

    Head of Marketing
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    Omar is Dux’s Head of Marketing, with over eight years of experience working on SEO, paid advertising and social media management projects for businesses of various sizes and industries.
  • Rhiana Bahrman

    Social Media Specialist
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    Rhiana has over 10 years experience strategising, implementing and optimising paid ads campaigns. She’s worked campaigns on some of Australia’s biggest brands and is passionate about delivering strong results for her clients and fostering positive relationships.
  • Christine Richter

    Paid Ads Manager
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    Christine is Dux’s paid ads specialist with extensive experience in supporting company growth through evidence-based Google Ads strategies. When she isn’t smashing your SEM targets, you’ll find her walking her cat or cooking one of her top-five dishes.
  • Dani Jesshope

    SEO Specialist
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    Dani is Dux’s SEO Specialist. With a background in digital growth and e-commerce marketing, Dani brings an energy and enthusiasm to her work, that’s greatly valued in the office and out.
  • Douglas Ireland

    Account Manager
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    Douglas is Dux’s Account Manager, with over 10 years of experience in communications & marketing across healthcare organisations, NFPs, tech and start-ups. A creative at heart and a shameless bookworm, he’s also the Dux team member you’d want to pick for a trivia night.
  • Barry Marelli

    General Manager
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    Barry is our General Manager and he’s led teams in London, Sydney and Perth across a variety of verticals and platforms. Key experience in Solution Design, Marketing Automation and Strategy. Proud dad to Twins, acting Head of Dad Jokes, and is incredibly committed to doing good, better.
LET’S GROW TOGETHER

Free Consultation

How are you looking to make an impact? Let us know your plans, budgets, goals and challenges.