🔹 More Reliable Tracking: No more delays—your Google tag will load first, ensuring more consistent and accurate data for your Google Ads campaigns.
🔹 Increased Measurement Data: If you rely on tracking to understand user behaviour, you’ll see an increase in the volume and quality of data, which means better insights for your campaigns.
🔹 Simplified Setup: With one-click access to features like Enhanced Conversions, Cross-domain tracking, and Auto events, managing your tags just became much easier.
🔹 Smoother Data Collection: If you’ve agreed to the Customer Data Terms of Service, “User Provided Data” collection will automatically be enabled for all your events—streamlining how data flows through your system.
What’s The Impact and What Do You Need to Do?
🔹 Do I Need To Add A Google Tag to Every Event?: No, the auto-loading of the Google Tag is done as a network request directly by the Google Tag Manager library. You are not required to individually check and tweak your existing GTM events.
🔹 No Action Needed: If you don’t make any changes, the update will take effect automatically on 10 April 2025.
On 11 March, Google dropped a cryptic email that left many Google Tag Manager (GTM) users wondering: What’s happening with GTM and Google Ads? Well, here’s the scoop:
Starting 10 April 2025, GTM containers with Google Ads and Floodlight tags will automatically load a Google tag first before sending events. While this may seem like a small tweak, it’s set to make a big impact on your tracking, data collection, and workflows.
What Does This Mean for You?