Helping a not-for-profit organisation to break through education barriers

The brief

• The client had a variety of offerings and services that were catered to three different audiences.
• These were location-specific, meaning that not all services were available to all users.
• Web producers needed to be able to edit content easily and in one place, without having to update it everywhere throughout the website.
• The website needed to accommodate future changes and additions easily.
• The client had already engaged a designer to update their branding prior to Dux starting the project. Their new brand is full of life with a lot of colours, gradients, fonts and icons. The challenge for Dux was to translate this energy into a digital format so that it could enhance the user journey and make displaying their services easy to understand.

The solution

• The IA was revised to ensure that information was presented in an easy-to-understand manner.
• Provided recommendations on how the content was rewritten and presented.
• The ability to edit key areas of the website globally was implemented, so that universal blocks of content could be easily modified in one place.
• Offerings were presented in a table format and segmented by location, to make it clear which locations offered which services.
• The website is built to grow: the client can add additional services and locations without difficulty.
• We kept the existing brand colours but translated them into a website design that was easy for users to navigate and process.