A modern take on traditional rural healthcare

About the project

Praxis Medical is a healthcare provider at the centre of the community in the WA town of Manjumup. With a focus on bringing innovation to rural healthcare, long-term health partnerships with its patients and premium service, Praxis Medical came to Dux with a desire to grow their digital identity and create a home for the revitalised clinic.

By focusing on clean and modern design, user-friendly functionality and community-based content, the website serves as an effective online extension of Praxis Medical’s mission to provide comprehensive, long-term healthcare to the Manjimup community.

The brief

• Build a website that not only showcases services, but also tells the story of Praxis Medical, its community and values.
• Provide simple steps for booking appointments for new and returning users.
• Apply the new branding to project professionalism and premium service, aligning with the healthcare industry’s standards while also conveying warmth and approachability. 

The solution

• Creation of an IA and sitemap that prioritises user engagement and accessibility. Allowing users to quickly identify the practitioner and services best suited to their needs.
• An easy-to-use custom WordPress CMS to allow for future growth while also keeping the administration of the website simple and clear for Praxis Medical staff.
• Expansion of the brand, employing a clean, minimalist design that emphasises clarity and ease of navigation. High-quality imagery and subtle flourishes are used to highlight the quality of service patients can expect.

The results

With its user-friendly interface, comprehensive service information, and community-focused content, Praxis Medical’s new website is a testament to values-driven healthcare that puts its people first.

The ethos of Praxis Medical’s long-term patient care has been reflected in this site, with scalability built in and a standard of design that places it at the pinnacle of community healthcare in the region.

Client testimonial

“From the very start, we knew this would be more than just a business, and our website needed to be more than just a platform for sharing information. The Dux Digital team listened to our vision and took on our passion to create a website that is both functional and communicates our strong values in healthcare. We are so grateful for the time they took to understand us, and the result is a beautiful, easy-to-use and modern website that provides all the essentials as well.”

Jayde Darin – Business Director, Praxis Medical