Freshening up Sydney Mint Dental’s website

Sydney Mint Dental

Sydney Mint Dental is an independent and family-owned business that has been serving their community’s dentistry needs for over 100 years.

Clearly, much has changed since their founding days, and in 2021 the team at Sydney Mint Dental reached out to Dux Digital to update their old website with a fresh new design, informed by UX best practice.

The brief

Sydney Mint Dental’s primary goal for the website was to differentiate themselves from every other dental practice, by creating a website that would:

  • Reflect their new brand overhaul.
  • Help patients make an informed decision by proactively answering patient questions through clear and concise content.
  • Better articulate their key services.

To assist prospects visiting their website, Sydney Mint Dental also wanted increased visibility around their pricing models and health funds supported by their clinic.

The results

  • We delivered a modern, clean website design with an improved online booking process and content that is transparent and easy to read.
  • Our designers took care to follow Sydney Mint Dental’s visual guidelines, placing original imagery and icons throughout to distinguish their brand from other clinics.
  • Built with SEO principles in mind, the website is better equipped to rank higher on Google and attract more organic traffic.
  • The website’s backend was also simplified, meaning that Sydney Mint Dental could easily manage the website themselves without the need for third-party support.

What we did

  • Wireframe design
  • Website design
  • Development